This past Christmas Joe bought me personalized M & Ms. They were very cool! Of course, once the kids found them they were gone in about 37 seconds!
M&M's as in memos? Candy seeks corporate business
By Martinne GellerFri Aug 4, 9:36 AM ET
The candy that "melts in your mouth, not in your hand" has a new message: this space for rent.
M&Ms, the candy-coated chocolate nibbles, next month will be available for corporate logos and advertising under a plan called "My Branding" -- an escalation in a war with The Hershey Company and its "Kissables" invasion.
Hershey's has encroached on M&Ms' turf with the kiss-shaped chocolates in a hard candy coating, packaged to be finished in one helping.
Masterfoods USA, a unit of privately held Mars Inc. and the maker of M&Ms, wants more people -- and now companies -- to order its chocolate candy in bulk, for party favors or corporate gifts.
Expanding its "My M&Ms" line, Masterfoods said it will charge a set-up fee of $100 and then $22.50 to $30 per pound for the M&Ms, depending on the order.
It also plans to sell ready-made message-bearing M&Ms in retail stores like birthday or anniversary cards.
Jim Cass, vice president and general manager of My M&Ms, said the business already generates between 800 and 1,000 orders a day from a database of about 250,000 customers.
"We think for sure that this business can probably handle a million customers (a year) over the next three or four years," Cass said.
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